The Kurt Geiger LookBook leave behind
Hannah Drury
Conceptual word-fiddler
at LBi London.
— @hannah_drury on Twitter.
The Copywriters’ Convocation loves…
We work alongside some tip-top folk here at LBi. So in celebration of Feb 14th we thought we’d use our skills in the language of love to show our appreciation. And after all, nothing quite says ‘I love you’ like when you write it in binary.
After working on a couple of projects with Macmillan, I was thinking that with such a large amount of of Macmillan’s work funded by donations, wouldn’t it be amazing to make it more convenient for their thousands of facebook likers to give?
So I suggested to Macmillan that they create a place for people to give within facebook - allowing them to share, like, comment and tag donations. By making the most of facebook’s functionality to spread Macmillan’s message we’ll hopefully boost donations too. Making it a good day for people living with cancer.